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When the TVA condemned their building due to Tims Ford Lake, the dealership moved to the corner of the boulevard and the bypass, where Citizens Bank sits today. The 1970s ushered in an era of hip-huggers, bell-bottoms, and a generation that craved motorcycles.<\/p>\n\n\n\n
\u201cPioneer picked up Spanish-built Bultaco Motorcycles. We developed a flat-track racing team sponsoring guys like Terry Poovey, Mike Kidd, Mike Gerald, and Guy McClure. Parker worked closely with the Bultaco factory and was instrumental in developing their Astro production racing bike. This model sold for several years until Bultaco closed its doors in 1983,\u201d Jeff recalled.<\/p>\n\n\n\n
The mid-1980s brought growth, and Pioneer moved to its third location on Decherd Boulevard. \u201cThey sold Honda motorcycles, Challenger bass boats, Sylvan pontoon boats, Yamaha outboard motors and jet skis, and Verizon cell phones,\u201d Jeff said.<\/p>\n\n\n\n
Someone approached the brothers in 2002, eager to purchase the dealership. Jeff said, \u201cKnowing my passion for the business, they gave me a chance to put together an offer. It wasn\u2019t a simple one-page proposal \u2014 I spent months crafting a full business plan, including sales projections and cash flow analyses. In the end, my plan won out. I officially joined the dealership in mid-2003 and purchased 50% from my dad the following year.\u201d<\/p>\n\n\n\n
It wasn\u2019t long before Verizon became a stand-alone store, so now Jeff and his uncle owned Pioneer Motorcycles and Pioneer Wireless.<\/p>\n\n\n\n “In 2007, my uncle sold 50% of his business to me,\u201d Jeff said. \u201cIn January 2021, Pioneer Motorcycles moved into its fourth building, located at 962 AEDC Rd. We received recognition in 2024 for 60 years of sales and service as a Honda motorcycle dealer. We are currently the oldest Honda dealer in the Southeast.\u201d<\/p>\n\n\n\n Motorcycles have always filled the spaces in Jeff \u2019s life for as long as he can remember. \u201cGrowing up with a dad in the motorcycle business meant I was riding by age 5 on a track my dad made around the yard and through the woods. By the age of 8, we were flat-track racing with others in the community and spent lots of weekends on the road going to races. As I got older, I helped assemble new vehicles for the sales floor and worked in the parts department.\u201d<\/p>\n\n\n\n When Pioneer began selling Honda motorcycles, there were about a dozen models. \u201cThe 1970s introduced three-wheelers, the 1980s brought four-wheelers, and by the 2000s, side-by-side vehicles were gaining traction. Each decade seems to usher in a new category \u2014 and with that growth, we\u2019ve outgrown several buildings. Many dealerships today are owned by large corporations. We\u2019re still a family-run business built on local relationships and decades of expertise. When you walk into our shop, you\u2019re greeted by familiar faces \u2014 neighbors \u2014 not out-of-town employees. We treat our customers the way we\u2019d want to be treated ourselves.\u201d<\/p>\n\n\n\n After six decades of exceptional customer service, something amazing now happens. \u201cEvery week, someone tells us, \u2018I got my first motorcycle from Pioneer.\u2019 We\u2019re now serving third-generation riders. And nothing shows Honda\u2019s product durability better than a customer coming in for parts to fix the dirt bike they rode as a kid so their grandchild can ride it next.\u201d GN<\/strong><\/p>\n\n\n\n For more information, visit: www. pioneermotorcycles.com or follow their Facebook or Instagram pages at Pioneer Motorcycles.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":" BROTHERS AND co-owners of Pioneer Equipment Co. Inc., Parker and Morgan Smith, cruised past the north end of the Winchester square. Their coupe dipped below the Boulevard bridge, and as they whirled into the parking lot at 502 First Ave. E., Morgan twisted the knob on the transistor radio so \u201cThe Fab Four\u201d no longer […]<\/p>\n","protected":false},"author":15,"featured_media":24277,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[5],"tags":[],"class_list":["post-24275","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stories"],"yoast_head":"\n![\"\"](\"https:\/\/goodnewsmags.com\/franklin-county\/wp-content\/uploads\/sites\/5\/2025\/09\/3-1-1024x683.jpg\")