{"id":25193,"date":"2026-05-14T06:00:00","date_gmt":"2026-05-14T06:00:00","guid":{"rendered":"https:\/\/goodnewsmags.com\/franklin-county\/?p=25193"},"modified":"2026-05-08T16:31:32","modified_gmt":"2026-05-08T16:31:32","slug":"jeff-frame-the-heart-behind-poultry-electric-pro-hardware","status":"publish","type":"post","link":"https:\/\/goodnewsmags.com\/franklin-county\/jeff-frame-the-heart-behind-poultry-electric-pro-hardware\/","title":{"rendered":"Jeff Frame: The heart behind Poultry Electric &amp; Pro Hardware"},"content":{"rendered":"\n<p>IN AN age of big-box retailers and online ordering, small hometown businesses continue to play an important role in strengthening local communities. For Jeff and Sherry Frame, owners of Poultry Electric &amp; Pro Hardware, the store reflects a lifelong commitment to serving people and investing in the place they call home.<\/p>\n\n\n\n<p>After several years working in the lumber and hardware industry, the Frames began to feel a desire to take a new professional step. Jeff wanted the opportunity to lead, to build something of his own, and to serve customers in a more personal way. When the opportunity arose to purchase Poultry Electric &amp; Pro Hardware, he and his wife, Sherry, didn\u2019t hesitate.<\/p>\n\n\n\n<p>\u201cI had been in the lumber and hardware business for several years,\u201d Jeff shared. \u201cWhen the opportunity came up to purchase the store, I jumped at it. I wanted the chance to be my own boss and serve our community in a hands-on way.\u201d<\/p>\n\n\n\n<p>Operating a small business in a hometown comes with unique opportunities. For the Frames, one of the greatest rewards has been the ability to connect with customers on a personal level.<\/p>\n\n\n\n<p>\u201cRunning a small business in a hometown gives you the opportunity to be involved in the community and to help customers one-on-one,\u201d the couple shared.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/goodnewsmags.com\/franklin-county\/wp-content\/uploads\/sites\/5\/2026\/05\/5-1-1024x683.jpg\" alt=\"\" class=\"wp-image-25197\" srcset=\"https:\/\/goodnewsmags.com\/franklin-county\/wp-content\/uploads\/sites\/5\/2026\/05\/5-1-1024x683.jpg 1024w, https:\/\/goodnewsmags.com\/franklin-county\/wp-content\/uploads\/sites\/5\/2026\/05\/5-1-980x653.jpg 980w, https:\/\/goodnewsmags.com\/franklin-county\/wp-content\/uploads\/sites\/5\/2026\/05\/5-1-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><figcaption class=\"wp-element-caption\">Photography by Taylor McClure<\/figcaption><\/figure>\n\n\n\n<p>That personal connection is what sets a local hardware store apart. While larger retailers may offer convenience, they often cannot match the level of care and attention found in a locally owned shop. At Poultry Electric &amp; Pro Hardware, customer service is the foundation of the business.<\/p>\n\n\n\n<p>\u201cWe pride ourselves on customer service,\u201d Jeff explained. \u201cWhen someone walks through the door, we meet them, take them to the item they need, and even help explain how to fix their problem.\u201d<\/p>\n\n\n\n<p>That kind of service reflects the store\u2019s \u201cmom-and-pop\u201d approach. Instead of directing customers to an aisle number, Jeff, Sherry, and their team focus on solving problems and meeting real needs. Sometimes that means stocking hard-to-find items or even carrying something as small as a single screw.<\/p>\n\n\n\n<p>\u201cWhere else can you buy one small screw for just a few cents instead of having to purchase a whole box?\u201d Jeff said.<\/p>\n\n\n\n<p>Listening to customers has also helped the business grow over time. When someone comes in looking for a specific item, the team does their best to track it down and add it to their inventory if there is a continued need.<\/p>\n\n\n\n<p>\u201cIf a customer needs something we don\u2019t have, we try to find it and put it into our stock,\u201d Jeff shared. \u201cThat helps grow our business and makes sure we\u2019re providing what the everyday consumer needs.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/goodnewsmags.com\/franklin-county\/wp-content\/uploads\/sites\/5\/2026\/05\/1-1-1024x683.jpg\" alt=\"\" class=\"wp-image-25194\" srcset=\"https:\/\/goodnewsmags.com\/franklin-county\/wp-content\/uploads\/sites\/5\/2026\/05\/1-1-1024x683.jpg 1024w, https:\/\/goodnewsmags.com\/franklin-county\/wp-content\/uploads\/sites\/5\/2026\/05\/1-1-980x653.jpg 980w, https:\/\/goodnewsmags.com\/franklin-county\/wp-content\/uploads\/sites\/5\/2026\/05\/1-1-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><figcaption class=\"wp-element-caption\">Photography by Taylor McClure<\/figcaption><\/figure>\n\n\n\n<p>Like many small businesses, Poultry Electric &amp; Pro Hardware depends on the support of the local community.<\/p>\n\n\n\n<p>\u201cAs a mom-and-pop store, we rely on our community to keep coming back and shopping here,\u201d Jeff said. \u201cThat support really matters.\u201d<\/p>\n\n\n\n<p>Over the years, that mutual support has turned into something even more meaningful \u2014 relationships. Many customers who walk through the doors are no longer just customers \u2014 they are friends.<\/p>\n\n\n\n<p>\u201cWe\u2019ve formed lifelong friendships with people we\u2019ve served over the years,\u201d Jeff shared. \u201cThey know when they come in, we\u2019re going to do our best to help them.\u201d<\/p>\n\n\n\n<p>Running a small business also comes with daily challenges. One of the biggest is balancing supply and demand, making sure the right products are available at the right time without overstocking or running short.<\/p>\n\n\n\n<p>\u201cKeeping what customers need in stock is a daily balancing act,\u201d Jeff explained. \u201cBut one of the best moments is when someone comes in and says, \u2018You\u2019re my last hope \u2014 do you have this?\u2019 And we get to say, \u2018Yes, we do. Let me show you.\u2019 They\u2019re often surprised we had it, and that\u2019s a great feeling.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/goodnewsmags.com\/franklin-county\/wp-content\/uploads\/sites\/5\/2026\/05\/3-1-1024x683.jpg\" alt=\"\" class=\"wp-image-25196\" srcset=\"https:\/\/goodnewsmags.com\/franklin-county\/wp-content\/uploads\/sites\/5\/2026\/05\/3-1-1024x683.jpg 1024w, https:\/\/goodnewsmags.com\/franklin-county\/wp-content\/uploads\/sites\/5\/2026\/05\/3-1-980x653.jpg 980w, https:\/\/goodnewsmags.com\/franklin-county\/wp-content\/uploads\/sites\/5\/2026\/05\/3-1-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><figcaption class=\"wp-element-caption\">Photography by Taylor McClure<\/figcaption><\/figure>\n\n\n\n<p>That commitment to being there when customers need help is captured in the store\u2019s simple motto: \u201cShop Poultry First.\u201d<\/p>\n\n\n\n<p>Looking ahead, the Frames hope to continue growing alongside the community they serve.<\/p>\n\n\n\n<p>\u201cWe want to keep growing and changing as our community grows,\u201d Sherry said.<\/p>\n\n\n\n<p>Stories like the Frame\u2019s are a reminder that shopping locally is about investing in relationships, strengthening the local economy, and supporting the people who are committed to serving their neighbors every day.<\/p>\n\n\n\n<p>At Poultry Electric &amp; Pro Hardware, the good news is simple \u2014 when a community supports its local businesses, those businesses are able to continue supporting the community right back.<\/p>\n\n\n\n<p>Sometimes, that support looks like a friendly face at the door, a helpful conversation, and exactly the right part you have been hunting. <strong>GN<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>IN AN age of big-box retailers and online ordering, small hometown businesses continue to play an important role in strengthening local communities. For Jeff and Sherry Frame, owners of Poultry Electric &amp; Pro Hardware, the store reflects a lifelong commitment to serving people and investing in the place they call home. After several years working [&hellip;]<\/p>\n","protected":false},"author":194,"featured_media":25195,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[75,5],"tags":[],"class_list":["post-25193","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-franklin-county","category-stories"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jeff Frame: The heart behind Poultry Electric &amp; Pro Hardware - Franklin County, TN Good News Exchange<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/goodnewsmags.com\/franklin-county\/jeff-frame-the-heart-behind-poultry-electric-pro-hardware\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jeff Frame: The heart behind Poultry Electric &amp; Pro Hardware - Franklin County, TN Good News Exchange\" \/>\n<meta property=\"og:description\" content=\"IN AN age of big-box retailers and online ordering, small hometown businesses continue to play an important role in strengthening local communities. 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