{"id":21383,"date":"2024-04-20T01:00:00","date_gmt":"2024-04-20T01:00:00","guid":{"rendered":"https:\/\/goodnewsmags.com\/lynchburg-va\/?p=21383"},"modified":"2024-04-17T19:28:13","modified_gmt":"2024-04-17T19:28:13","slug":"a-passion-for-indoor-greenery-spawns-a-new-lynchburg-business","status":"publish","type":"post","link":"https:\/\/goodnewsmags.com\/lynchburg-va\/a-passion-for-indoor-greenery-spawns-a-new-lynchburg-business\/","title":{"rendered":"A Passion for Indoor Greenery Spawns a New Lynchburg Business."},"content":{"rendered":"\n<p><em>W<\/em>HAT IS it like when a family legacy causes an accounting major to open an indoor plant shop? Just ask Latia \u201cTia\u201d Hancock. Tia, as her family and friends call her, opened her store, P.R.E.A.M (Plants Rule Everything Around Me), on Fifth Street in Lynchburg just last year. The story behind her new business begins with some deep family roots.&nbsp;<\/p>\n\n\n\n<p>Tia spent many of her summers as a child with her great-grandmother, Ruby, in Rocky Mount, Virginia. Grandma Ruby was an avid gardener and provided Tia with a wealth of knowledge about plants and shrubs. As Tia grew up, she had some plants around her home, but instead of pursuing a horticultural degree as some might guess, she chose accounting. Little did she know that she would rely on both her degree and Grandma Ruby\u2019s gardening legacy as an adult.&nbsp;<\/p>\n\n\n\n<p>Tia said that indoor gardening became something she was passionate about in her home in Lynchburg. During the COVID-19 pandemic, Tia noticed that people were posting pictures and ideas on social media about indoor plants. One problem was that the \u201cbig box\u201d retail stores didn\u2019t carry many indoor plants, and their selection of small trees and shrubs was very limited. After some research, Tia found two stores \u2014 one in Richmond and another in Charlotte, North Carolina \u2014 that focused on indoor plants. She also found similar shops in the smaller nearby communities of Staunton and Charlottesville.&nbsp;<\/p>\n\n\n\n<p>She figured, \u201cIf Staunton and Charlottesville can have indoor plant stores, we can in Lynchburg, too.\u201d\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/goodnewsmags.com\/lynchburg-va\/wp-content\/uploads\/sites\/12\/2024\/04\/1-1-1024x683.png\" alt=\"\" class=\"wp-image-21386\" srcset=\"https:\/\/goodnewsmags.com\/lynchburg-va\/wp-content\/uploads\/sites\/12\/2024\/04\/1-1-1024x683.png 1024w, https:\/\/goodnewsmags.com\/lynchburg-va\/wp-content\/uploads\/sites\/12\/2024\/04\/1-1-980x653.png 980w, https:\/\/goodnewsmags.com\/lynchburg-va\/wp-content\/uploads\/sites\/12\/2024\/04\/1-1-480x320.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<p>Several of her friends urged Tia to take some business classes through the CO.STARTERS program. According to FINSYNC, CO.STARTERS empowers entrepreneurs with the essential knowledge and resources to go from business idea to action.&nbsp;<\/p>\n\n\n\n<p>Tia\u2019s big break came in 2023 when, after a number of friends notified her of the program, she applied for and won a grant through Launch LYH, a program that supports entrepreneurs. Tia remodeled a store on Fifth Street and opened P.R.E.A.M. The name pretty much sums up Tia\u2019s love for indoor plants.&nbsp;<\/p>\n\n\n\n<p>Since opening her shop, Tia has seen a steady stream of customers who want to bring more green into their homes. She revealed that her customers are looking not only for new plant ideas but for the accessories that go with them.&nbsp;<\/p>\n\n\n\n<p>For those who say, \u201cOh, I don\u2019t have a green thumb,\u201d Tia suggests, \u201cOnce you get into it and maybe have a little more information, you\u2019ll feel confident to at least try your hand\u201d at indoor planting.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/goodnewsmags.com\/lynchburg-va\/wp-content\/uploads\/sites\/12\/2024\/04\/3-1-1024x683.png\" alt=\"\" class=\"wp-image-21385\" srcset=\"https:\/\/goodnewsmags.com\/lynchburg-va\/wp-content\/uploads\/sites\/12\/2024\/04\/3-1-1024x683.png 1024w, https:\/\/goodnewsmags.com\/lynchburg-va\/wp-content\/uploads\/sites\/12\/2024\/04\/3-1-980x653.png 980w, https:\/\/goodnewsmags.com\/lynchburg-va\/wp-content\/uploads\/sites\/12\/2024\/04\/3-1-480x320.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<p>Tia offers classes on how to design terrariums and on what types of soil to use with which plant. She also hosts \u201cpaint and sip\u201d nights, where clients can paint planting pots while enjoying a variety of wines. Her workshop also hosts birthday parties focused on indoor plants. More recently, she began \u201cHouse Plant 101\u201d classes for those just beginning to pursue indoor planting. Tia notes that learning about indoor plant care is a perfect pursuit for those who rent an apartment or townhouse and don\u2019t own land.&nbsp;<\/p>\n\n\n\n<p>Tia also brings in plant experts who, much like her Grandma Ruby, share their\u00a0expertise for those interested. At the same time, Tia said she\u2019s constantly educating herself through reading and watching videos about new plant varieties and how to care for them. She is also a member of the Lynchburg Garden Club, which often meets in her store.\u00a0<\/p>\n\n\n\n<p>Tia is quick to point out that her Grandma Ruby, who passed away last year at 103 years old, was very well known in Franklin County \u2014 not only for her gardening but for her service in her church and the community. One of the major takeaways Tia has from her years learning gardening from Grandma Ruby is the idea of what she calls \u201cgenerational wealth.\u201d The concept is not necessarily focused on passing down monetary wealth from one generation to the next but on handing down skills, interests, and knowledge that the next generation can keep passing along. It\u2019s this \u201cgenerational knowledge\u201d that Tia hopes she\u2019s passing on to her family as well as those who come to her store.&nbsp;<\/p>\n\n\n\n<p>In addition to P.R.E.A.M., Tia continues with her accounting business. She admits that the transition from running an accounting business during COVID-19 to running a brick-and-mortar store was challenging, but she loves it.&nbsp;<\/p>\n\n\n\n<p>\u201cI get excited still about seeing a new leaf pop up,\u201d Tia shares enthusiastically. <strong>GN&nbsp;<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>WHAT IS it like when a family legacy causes an accounting major to open an indoor plant shop? Just ask Latia \u201cTia\u201d Hancock. Tia, as her family and friends call her, opened her store, P.R.E.A.M (Plants Rule Everything Around Me), on Fifth Street in Lynchburg just last year. The story behind her new business begins [&hellip;]<\/p>\n","protected":false},"author":27,"featured_media":21387,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[5],"tags":[],"class_list":["post-21383","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stories"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A Passion for Indoor Greenery Spawns a New Lynchburg Business. - Lynchburg, VA Good News Exchange<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/goodnewsmags.com\/lynchburg-va\/a-passion-for-indoor-greenery-spawns-a-new-lynchburg-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Passion for Indoor Greenery Spawns a New Lynchburg Business. - Lynchburg, VA Good News Exchange\" \/>\n<meta property=\"og:description\" content=\"WHAT IS it like when a family legacy causes an accounting major to open an indoor plant shop? 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