{"id":23052,"date":"2025-05-15T08:00:00","date_gmt":"2025-05-15T08:00:00","guid":{"rendered":"https:\/\/goodnewsmags.com\/lynchburg-va\/?p=23052"},"modified":"2025-05-12T16:53:06","modified_gmt":"2025-05-12T16:53:06","slug":"felecia-turner-winey-chicks-boutique","status":"publish","type":"post","link":"https:\/\/goodnewsmags.com\/lynchburg-va\/felecia-turner-winey-chicks-boutique\/","title":{"rendered":"Felecia Turner: Fashion, fun, and a family of customers"},"content":{"rendered":"\n<p>A FAMILIAR VOICE carries across the boutique before the door even fully opens. Easy conversation, laughter, and the occasional clink of a hanger sliding along a rack fill the space. At Winey Chicks Boutique, shopping feels less like an errand and more like a visit with friends.<\/p>\n\n\n\n<p>For owner Felecia Turner, that welcoming atmosphere was always the goal. When she moved to the area, she wanted a way to be part of the community and build something lasting. Retail had been part of her life before, but this was different. She wasn\u2019t just starting a business \u2014 she was creating a space where people could gather, swap stories, and feel at home. Some come for a new outfit, others just to say \u201chello,\u201d but nearly everyone stays a little longer than planned.<\/p>\n\n\n\n<p>\u201cI envisioned a boutique that was not only affordable but also a place where I could connect with people, foster community engagement, and, most importantly, create a welcoming space for gathering, fun, and socializing. Today, I see that vision come to life through our incredible customers,\u201d Turner shared.<\/p>\n\n\n\n<p>Her customers are never far from her mind. As she shops for new apparel, accessories, gift items, and other special merchandise for the shop, her eye is on the latest trends, but her customers\u2019 tastes are her North Star.<\/p>\n\n\n\n<p>\u201cI can instantly recognize what certain customers will love and what may not be the right fit. While I showcase trendy pieces, I also blend them with what I call \u2018timeless\u2019 styles, ensuring a well-rounded selection. My focus is always on budget-friendly options because I cater to hardworking women who want to look and feel great without breaking the bank.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/goodnewsmags.com\/lynchburg-va\/wp-content\/uploads\/sites\/12\/2025\/05\/Story-1-photo1-1-1-1024x683.jpg\" alt=\"\" class=\"wp-image-23055\" srcset=\"https:\/\/goodnewsmags.com\/lynchburg-va\/wp-content\/uploads\/sites\/12\/2025\/05\/Story-1-photo1-1-1-1024x683.jpg 1024w, https:\/\/goodnewsmags.com\/lynchburg-va\/wp-content\/uploads\/sites\/12\/2025\/05\/Story-1-photo1-1-1-980x653.jpg 980w, https:\/\/goodnewsmags.com\/lynchburg-va\/wp-content\/uploads\/sites\/12\/2025\/05\/Story-1-photo1-1-1-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><figcaption class=\"wp-element-caption\">Photography by Chris Morris<\/figcaption><\/figure>\n\n\n\n<p>It\u2019s a personal touch that\u2019s present whether shopping in-store or through interacting with the Winey Chicks app.<\/p>\n\n\n\n<p>Turner said, \u201cOur app allows us to stay connected with customers through weekly live sales, creating an engaging and interactive experience. In many ways, it\u2019s like inviting them into our home each week. During these live sessions, we can chat directly with customers, answer questions, and even see friendships form among shoppers. [COVID-19] changed the way people shop, and we\u2019ve embraced that shift while ensuring that personal interaction and outstanding service remain our top priorities.\u201d<\/p>\n\n\n\n<p>For Turner, Winey Chicks is a labor of love. She puts her heart into every detail, from selecting merchandise with specific customers in mind to fostering the kind of atmosphere that keeps people coming back. The work isn\u2019t always easy, but the reward is in the connections she builds.<\/p>\n\n\n\n<p>\u201cThe joy I feel when customers return, whether through our app or in-store, is what keeps me going,\u201d she said. \u201cI truly love my customers \u2014 they are the best \u2014 and I am incredibly proud of what Winey Chicks is today and what it will continue to become.\u201d<\/p>\n\n\n\n<p>That pride is woven into every part of the boutique, where shopping feels less like a transaction and more like a visit with friends \u2014 one that keeps people coming back time and time again. <strong>GN<\/strong><\/p>\n\n\n\n<p><em>Visit Winey Chicks Boutique at 1129 Thomas Jefferson Rd., Forest, on Facebook and online at wineychicksboutique.com.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A FAMILIAR VOICE carries across the boutique before the door even fully opens. Easy conversation, laughter, and the occasional clink of a hanger sliding along a rack fill the space. At Winey Chicks Boutique, shopping feels less like an errand and more like a visit with friends. For owner Felecia Turner, that welcoming atmosphere was [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":23054,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[4],"tags":[],"class_list":["post-23052","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cover"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Felecia Turner: Fashion, fun, and a family of customers - Lynchburg, VA Good News Exchange<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/goodnewsmags.com\/lynchburg-va\/felecia-turner-winey-chicks-boutique\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Felecia Turner: Fashion, fun, and a family of customers - Lynchburg, VA Good News Exchange\" \/>\n<meta property=\"og:description\" content=\"A FAMILIAR VOICE carries across the boutique before the door even fully opens. 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