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DMA-events\u2019 work began in 2018, after they arranged for a Southern magnolia flag mural on the side of Wheeler Construction & Restoration in Manchester. <\/p>\n\n\n\n
\u201cWe had intended to do just one mural and that be it,\u201d Luna said. \u201cWe both work full-time as journalists and also have a company, Odinn Media, that handles the tourism marketing for many destinations across the South, so we already have jobs\u00a0we love. But many Manchester locals asked us to do more art after that first mural, so we found ourselves starting a nonprofit committed to doing just that.\u201d\u00a0<\/p>\n\n\n\n
Most recently, DMA-events began an initiative, \u201cWalls for Women,\u201d to honor the 19th Amendment Centennial, in 2020. Those murals include \u201cWisteria Maiden\u201d in Tullahoma, \u201cPunch Bug\u201d in Centerville, and \u201cLady Justice\u201d in Columbia, among others. In 2021, Tullahoma native, Collin Shuran, produced a documentary that chronicled the project titled \u201cWalls for Women.\u201d <\/p>\n\n\n\n
\u201c\u2018Walls for Women\u2019 is what brought us national attention,\u201d Luna said. \u201cWe were covered nationally in more than 50 stories, by publications like Parade, Forbes, and Food + Wine, as well as the recipients of the Tennessee Daughters of the American Revolution state award for media and public relations.\u201d <\/p>\n\n\n\n
Luna said that they\u2019ve seen the art of the murals drive tourism, stimulate economic development, and improve the well-being of the community \u2013 as well as create a sense of identity in rural areas and forgotten communities. In addition, DMA-events brings a wide variety of artists and art styles to Coffee County. Some of the artists are from Coffee County, like Manchester natives, Jennifer Hodge and Sarah Pearson, and Tullahoma native, Jenalee Ipock, but many come from other states or even countries like Japan. <\/p>\n\n\n\n
\u201cMurals drive more attention to the business and community and as a result, provide ongoing marketing value that you just can\u2019t buy,\u201d Luna said. \u201cThe question should be: Why aren\u2019t all rural communities championing mural programs?\u201d GN\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":" MURALS CAN make a drab, broken wall beautiful and bring a dreary city to life again. The Coffee County-born nonprofit DO. MORE. ART.-events (DMA-events) has been working tirelessly to bring beautiful wall art to not only Manchester and Tullahoma, but across Tennessee. DMA-events has installed over 40 large-scale murals in more than a dozen communities […]<\/p>\n","protected":false},"author":19,"featured_media":12834,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[5],"tags":[],"class_list":["post-12826","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stories"],"yoast_head":"\n