{"id":25553,"date":"2026-08-24T06:00:00","date_gmt":"2026-08-24T06:00:00","guid":{"rendered":"https:\/\/goodnewsmags.com\/shelbyville\/?p=25553"},"modified":"2026-08-12T13:22:22","modified_gmt":"2026-08-12T13:22:22","slug":"merle-norman-empowering-local-women-through-beauty","status":"publish","type":"post","link":"https:\/\/goodnewsmags.com\/shelbyville\/merle-norman-empowering-local-women-through-beauty\/","title":{"rendered":"Merle Norman: Empowering local women through beauty"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Long before women were widely represented in corporate boardrooms, a visionary named Merle Nethercutt Norman was changing the future of business. In 1931, during the Great Depression, she founded her cosmetics company on a simple yet powerful belief: empowering women to own their own businesses while helping others look and feel their very best.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Today, that same spirit continues in Bedford County at Merle Norman on the Square. This locally owned studio proudly carries forward one of America\u2019s longest-standing women-led franchise legacies while continuing to serve generations of Shelbyville women with trusted products, personalized service, and genuine relationships.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"617\" src=\"https:\/\/goodnewsmags.com\/shelbyville\/wp-content\/uploads\/sites\/7\/2026\/08\/1786540765146-ba7ea851-1a96-4b88-97f1-e6c56f67b88d_1.jpg\" alt=\"\" class=\"wp-image-25554\" srcset=\"https:\/\/goodnewsmags.com\/shelbyville\/wp-content\/uploads\/sites\/7\/2026\/08\/1786540765146-ba7ea851-1a96-4b88-97f1-e6c56f67b88d_1.jpg 1024w, https:\/\/goodnewsmags.com\/shelbyville\/wp-content\/uploads\/sites\/7\/2026\/08\/1786540765146-ba7ea851-1a96-4b88-97f1-e6c56f67b88d_1-980x590.jpg 980w, https:\/\/goodnewsmags.com\/shelbyville\/wp-content\/uploads\/sites\/7\/2026\/08\/1786540765146-ba7ea851-1a96-4b88-97f1-e6c56f67b88d_1-480x289.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Walking through the doors, customers are welcomed with friendly faces, experienced guidance, and a relaxed, inviting atmosphere. Whether visiting for skincare, cosmetics, a makeover, or simply catching up with familiar faces, every guest receives personal attention that is increasingly rare in today\u2019s retail world. Alongside quality beauty products, shoppers can also enjoy the thoughtfully selected gifts and apparel offered throughout the newly expanded store.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The boutique continues to honor Merle Norman\u2019s signature promise: \u201cTry Before You Buy.\u201d Customers are encouraged to experience products firsthand, ask questions, and discover what works best for their individual needs before taking anything home. That hands-on, no-pressure philosophy has built trust for nearly a century and continues to make Merle Norman a name generations of women confidently recommend.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Merle Norman on the Square proves that beauty is about more than makeup. It\u2019s about confidence, relationships, and helping every woman leave feeling just a little brighter than when she arrived.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Visit us at 105 S. Side Square, Monday through Friday from 9:00\u20135:00 and Saturday from 9:00\u20134:00.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Contact Merle Norman on the Square<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>(931) 684-8728<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"http:\/\/www.merlenorman.com\"><strong>www.merlenorman.com<\/strong><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This story is sponsored content.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Long before women were widely represented in corporate boardrooms, a visionary named Merle Nethercutt Norman was changing the future of business. In 1931, during the Great Depression, she founded her cosmetics company on a simple yet powerful belief: empowering women to own their own businesses while helping others look and feel their very best. Today, [&hellip;]<\/p>\n","protected":false},"author":752,"featured_media":25534,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[75,74,5],"tags":[],"class_list":["post-25553","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-shelbyville","category-sponsored","category-stories"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Merle Norman: Empowering local women through beauty - Shelbyville, TN Good News Exchange<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/goodnewsmags.com\/shelbyville\/merle-norman-empowering-local-women-through-beauty\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Merle Norman: Empowering local women through beauty - Shelbyville, TN Good News Exchange\" \/>\n<meta property=\"og:description\" content=\"Long before women were widely represented in corporate boardrooms, a visionary named Merle Nethercutt Norman was changing the future of business. 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