{"id":25557,"date":"2026-08-24T06:00:00","date_gmt":"2026-08-24T06:00:00","guid":{"rendered":"https:\/\/goodnewsmags.com\/shelbyville\/?p=25557"},"modified":"2026-08-12T13:32:09","modified_gmt":"2026-08-12T13:32:09","slug":"caswell-clay-fresh-boutique-opens-on-the-square","status":"publish","type":"post","link":"https:\/\/goodnewsmags.com\/shelbyville\/caswell-clay-fresh-boutique-opens-on-the-square\/","title":{"rendered":"Caswell &amp; Clay: Fresh boutique opens on the square"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Opening a new retail store is about far more than filling display shelves with products. It\u2019s about creating a place where people enjoy slowing down, discovering something unexpected, and feeling connected to their community. Caswell &amp; Clay has officially opened its doors inside Merle Norman on the Square, bringing a fresh shopping experience to historic downtown Shelbyville.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The boutique\u2019s unique name reflects two lifelong journeys of serving others. \u201cCaswell\u201d represents more than three decades of helping businesses grow through creative marketing and strategic thinking. Meanwhile, \u201cClay\u201d honors co-owner Susan Huff\u2019s family heritage and her own remarkable 30-year career serving students in Bedford County schools. Together, those experiences have shaped a business built on relationships, trust, and a genuine love for the community they call home.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"617\" src=\"https:\/\/goodnewsmags.com\/shelbyville\/wp-content\/uploads\/sites\/7\/2026\/08\/1786541082739-a9048cbd-6cc5-492e-8aa5-f156d284a060_1.jpg\" alt=\"\" class=\"wp-image-25559\" srcset=\"https:\/\/goodnewsmags.com\/shelbyville\/wp-content\/uploads\/sites\/7\/2026\/08\/1786541082739-a9048cbd-6cc5-492e-8aa5-f156d284a060_1.jpg 1024w, https:\/\/goodnewsmags.com\/shelbyville\/wp-content\/uploads\/sites\/7\/2026\/08\/1786541082739-a9048cbd-6cc5-492e-8aa5-f156d284a060_1-980x590.jpg 980w, https:\/\/goodnewsmags.com\/shelbyville\/wp-content\/uploads\/sites\/7\/2026\/08\/1786541082739-a9048cbd-6cc5-492e-8aa5-f156d284a060_1-480x289.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Shoppers stepping inside will discover thoughtfully selected children\u2019s clothing, women\u2019s apparel, gifts, books, toys, seasonal collections, and everyday finds chosen for their quality, usefulness, and timeless appeal. Rather than filling shelves with more products, every item has earned its place, offering lasting value at practical prices for families throughout the community.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beyond retail, the owners see Caswell &amp; Clay as an investment in downtown Shelbyville and the people who make it special. By restoring a historic building and creating a welcoming place to gather, browse, and discover, they hope every visit feels a little more personal than shopping at a big-box store. It\u2019s preserving local tradition while creating new stories for future generations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Visit Caswell &amp; Clay at 105 S. Side Square, Monday through Friday from 9:00\u20135:00 and Saturday from 9:00\u20134:00.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Contact Caswell &amp; Clay<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>(931) 684-8728<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"http:\/\/www.caswellandclay.com\">www.caswellandclay.com<\/a>\u00a0<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This story is sponsored content.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Opening a new retail store is about far more than filling display shelves with products. It\u2019s about creating a place where people enjoy slowing down, discovering something unexpected, and feeling connected to their community. Caswell &amp; Clay has officially opened its doors inside Merle Norman on the Square, bringing a fresh shopping experience to historic [&hellip;]<\/p>\n","protected":false},"author":752,"featured_media":25560,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[75,74,5],"tags":[],"class_list":["post-25557","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-shelbyville","category-sponsored","category-stories"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Caswell &amp; Clay: Fresh boutique opens on the square - Shelbyville, TN Good News Exchange<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/goodnewsmags.com\/shelbyville\/caswell-clay-fresh-boutique-opens-on-the-square\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Caswell &amp; Clay: Fresh boutique opens on the square - Shelbyville, TN Good News Exchange\" \/>\n<meta property=\"og:description\" content=\"Opening a new retail store is about far more than filling display shelves with products. 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