{"id":23889,"date":"2025-05-08T08:00:00","date_gmt":"2025-05-08T08:00:00","guid":{"rendered":"https:\/\/goodnewsmags.com\/tullahoma\/?p=23889"},"modified":"2025-05-06T14:43:16","modified_gmt":"2025-05-06T14:43:16","slug":"lexie-heath-yellow-tulip-design","status":"publish","type":"post","link":"https:\/\/goodnewsmags.com\/tullahoma\/lexie-heath-yellow-tulip-design\/","title":{"rendered":"Lexie Heath: History and style meet at Yellow Tulip Design"},"content":{"rendered":"\n<p>WHEN LEXIE Heath first stepped inside the historic Daniel House at 206 E. Lincoln St., she felt its history settle around her \u2014 there was something undeniably special about the place. But nothing could have prepared her for the moment she peeled back the aging wallpaper during renovations and discovered delicate golden tulips gracing the walls beneath.<\/p>\n\n\n\n<p>Everything she experienced leading up to this point came full circle. Years earlier, when she started her Etsy shop, she named it Yellow Tulip Design, inspired by her favorite flower. As she worked to preserve what she could of the building, she realized those very flowers were waiting for her all along.<\/p>\n\n\n\n<p>\u201cI went to the closing, got the keys to the place, came back over here by myself, and started punching out the ceiling in one of the rooms,\u201d Heath said. \u201cUnderneath that, there was wallpaper that had gold tulips on it. The wallpaper was in disrepair from years of neglect. But finding that little \u2018God wink\u2019 of something hidden in the walls from the \u201840s or \u201850s let me know that this was meant to be \u2014 this should be the Yellow Tulip house.\u201d<\/p>\n\n\n\n<p>In 2014, Heath purchased an embroidery machine on a whim while looking for a creative outlet. Her hobby eventually became something more as she began monogramming gifts for friends and family. Soon after, she launched an Etsy shop named Yellow Tulip Design.<\/p>\n\n\n\n<p>The name captured her love for tulips and gave her brand room to grow beyond a specific location or product. As her business expanded, she began dreaming of a physical storefront.<\/p>\n\n\n\n<p>In December 2019, an opportunity arose. She learned that the Daniel House, a beautifully preserved home dating back to 1895, was going up for sale. By January 2020, the building was hers. Then came the hard part \u2014 renovations.<\/p>\n\n\n\n<p>Due to the challenges of the COVID-19 pandemic, finding contractors was difficult, so Heath rolled up her sleeves and did nearly all the work herself. Eleven months later, in November 2020, Yellow Tulip Design officially opened its doors.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/goodnewsmags.com\/tullahoma\/wp-content\/uploads\/sites\/8\/2025\/05\/Story-1-photo1-2-1024x683.jpg\" alt=\"\" class=\"wp-image-23892\" srcset=\"https:\/\/goodnewsmags.com\/tullahoma\/wp-content\/uploads\/sites\/8\/2025\/05\/Story-1-photo1-2-1024x683.jpg 1024w, https:\/\/goodnewsmags.com\/tullahoma\/wp-content\/uploads\/sites\/8\/2025\/05\/Story-1-photo1-2-980x653.jpg 980w, https:\/\/goodnewsmags.com\/tullahoma\/wp-content\/uploads\/sites\/8\/2025\/05\/Story-1-photo1-2-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><figcaption class=\"wp-element-caption\">Photography by Ashleigh Newnes<\/figcaption><\/figure>\n\n\n\n<p>Before she closed on the building, she and her husband, Mason, got married in April 2020. They are now the proud parents of two children, Kennedy (4 months) and Beckett (2 1\/2).<\/p>\n\n\n\n<p>\u201cHow to survive a pandemic: renovate an old building and get married,\u201d she joked.<\/p>\n\n\n\n<p>The boutique\u2019s intricate woodwork, original fireplaces, and soaring ceilings provide the perfect setting for Heath\u2019s distinctive selection of clothing, accessories, and home decor. The boutique carries timeless classics alongside contemporary pieces, and customers often leave with something unexpected.<\/p>\n\n\n\n<p>The real charm of Yellow Tulip Design, though, is its inviting atmosphere. Shopping here feels like visiting the home of an old friend.<\/p>\n\n\n\n<p>\u201cWe\u2019re the people you\u2019re going to come to when you need donations for your kids\u2019 fundraisers or church events,\u201d Heath said. \u201cWe want it to come full circle and to be a community.\u201d<\/p>\n\n\n\n<p>She and her team take the time to understand each customer\u2019s style and preferences, creating experiences rather than transactions. Shoppers often stop looking for a baby gift, wedding present, or special monogrammed item for themselves, only to leave with more than they expected.<\/p>\n\n\n\n<p>Yellow Tulip Design proudly supports local artisans by featuring handmade jewelry, Bespoke candles, and custom-printed apparel.<\/p>\n\n\n\n<p>According to Heath, investing in other small businesses is fundamental to building and sustaining prosperous communities. She encourages up-and-coming entrepreneurs to connect with a mastermind group outside the local community. These groups offer support, new perspectives, and practical advice. They\u2019re also a great place to celebrate wins, brainstorm ideas, and stay motivated.<\/p>\n\n\n\n<p>Yellow Tulip Design is Heath\u2019s vision coming to life. Every detail, like the inventory and the building\u2019s historic beauty, tells a story. And just like the hidden yellow tulip wallpaper, it all feels meant to be. <strong>GN<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>WHEN LEXIE Heath first stepped inside the historic Daniel House at 206 E. Lincoln St., she felt its history settle around her \u2014 there was something undeniably special about the place. But nothing could have prepared her for the moment she peeled back the aging wallpaper during renovations and discovered delicate golden tulips gracing the [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":23891,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[5],"tags":[],"class_list":["post-23889","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stories"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lexie Heath: History and style meet at Yellow Tulip Design - Tullahoma, TN Good News Exchange<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/goodnewsmags.com\/tullahoma\/lexie-heath-yellow-tulip-design\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lexie Heath: History and style meet at Yellow Tulip Design - Tullahoma, TN Good News Exchange\" \/>\n<meta property=\"og:description\" content=\"WHEN LEXIE Heath first stepped inside the historic Daniel House at 206 E. 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