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From the beginning, Rose knew exactly what she wanted to bring to her customers.<\/p>\n\n\n\n
\u201cI wanted to try to find brands that were different. I wanted to bring something different to this area. Growing up, I was always so different, and I never wanted to have just the same thing everybody else did. I wanted really unique things.\u201d<\/p>\n\n\n\n
That desire to be different, to offer something special, became the heartbeat of her store. Over the years, she has brought in brands from France, Germany, Scotland, and beyond. Rose looks for pieces that are high-quality, timeless, and just a little unexpected.<\/p>\n\n\n\n
\u201cI try to find super quality that I can offer at a reasonable price, but I\u2019m looking for things that are very different,\u201d she explained. \u201cI take pride in having items that customers might travel to Atlanta or Nashville for that I have right here in Tullahoma.\u201d<\/p>\n\n\n\n
Finding the right clothing was only part of the journey. Rose also had to learn her market.<\/p>\n\n\n\n
\u201cI had to learn my market,\u201d she said. \u201cIt was like throwing darts in the beginning. I had no clue what my market really was. I had to learn that my customers fell into a broad age range, but I wanted that. I knew that I didn\u2019t want to just cater to 25-, 45-, 65- or 85-year-olds. I wanted to run the gamut.\u201d<\/p>\n\n\n\n And she did. Over the years, women of all ages have found their way into her shop, drawn not just by the clothing but by the warmth of the woman behind the counter.<\/p>\n\n\n\n Rose also listened to her sales reps, customers, friends, and especially her mother. She has taken every piece of advice and woven it into the way she runs her business. That openness \u2014 that willingness to learn \u2014 has become one of her greatest strengths.<\/p>\n\n\n\n \u201cI want people to walk in, whether they\u2019re 25 or 85, and be able to find something that appeals to them,\u201d she added. \u201cFrom the beginning, I didn\u2019t want to be like everybody else. I didn\u2019t want to fit that mold. I wanted to be different. Sometimes, when I\u2019m buying clothes at the market \u2014 to this day \u2014 they will tell me I\u2019m not the typical buyer. They\u2019ll tell me I\u2019m buying this a little differently, and I tell them my customers are all different. They don\u2019t fit into that same mold. They\u2019re going to take that new trend and put their own little twist on it. And that is fashion \u2014 it\u2019s just a way to express yourself and meant to be fun.\u201d<\/p>\n\n\n\n In 2015, after 24 years in her little Wilson Avenue cottage, Rose moved T. Michele Clothiers to its current location on Jackson Street. The space was larger, brighter, and better suited to the growing business, but the heart of the store has remained the same.<\/p>\n\n\n\n As she marks 35 years, Rose reflects on what has carried her through the decades.<\/p>\n\n\n\n \u201cI lost my dad eight years ago,\u201d she said. \u201cWhile I absolutely adore my mother, my dad and I had the most wonderful bond. And the thing that I admired the most about my dad \u2014 and try to put into practice every day without fail \u2014 is kindness. My dad would always say, \u2018Be kind. You have no idea what that other person \u2014 what their life is like, what they\u2019ve been through in that day, what they\u2019re going through in their life \u2014 so be kind, and it will always come back to you.\u2019\u201d<\/p>\n\n\n\n She said she feels those lessons shaped not just her business but also her life.<\/p>\n\n\n\n \u201cI think that making people feel welcome, making them feel like whether they shop or not, it\u2019s okay,\u201d she said. \u201cIt\u2019s a safe place. I always wanted a warm and welcoming environment. Whether you\u2019re here to shop for a trip, a wardrobe, or a new top to wear to dinner for a date, it doesn\u2019t matter. It takes everybody to keep the business going. I just want to make people feel welcome, and to let people know how much we appreciate them.\u201d GN<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":" TINA ROSE has always believed that dreams don\u2019t arrive fully formed \u2014 they grow, little by little, from the things you love most. For her, that love was clothing: the textures, the colors, the way a single piece could make a woman feel confident, seen, and entirely herself. Long before she ever hung a sign […]<\/p>\n","protected":false},"author":7,"featured_media":25100,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[4,73],"tags":[],"class_list":["post-25095","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cover","category-tullahoma"],"yoast_head":"\n![\"\"](\"https:\/\/goodnewsmags.com\/tullahoma\/wp-content\/uploads\/sites\/8\/2026\/05\/1-3-1024x683.jpg\")
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