How Good News writes your story
Get more customers by telling your story.
Every customer story follows the same four beats. See how yours could look below.
01
The shape of your story
1
2
3
4
Main Character
Wants
In The Way
Hero, That's You
Tension rises through the obstacle, then settles once you step in and resolve it.
1
Main Character = Your Customer
2
Your Customer Wants Something
3
Your Customer Faces An Obstacle
4
Hero = You Help Them Overcome It
“An ad asks for a transaction. A story builds a relationship.”
The customer changes. The want changes. The obstacle changes. You, as the hero, stay the one who makes it right, every single time.