This is what a story does that an ad can’t.
Real campaigns for businesses in our communities, with the numbers they produced. Every one of them started as a story about the people behind the business. Download any result sheet below.
Bank of Lincoln County
Readers meet the bank through its people rather than a rate sheet. A new feature story runs every month on Good News Fayetteville and is boosted to Lincoln County on Facebook and Instagram.
Bank of Lincoln County: Strengthening Lincoln County
“Right here in Lincoln County, stepping away from the teller window is just another way this local bank team serves.”
Average per story across boosted Good News stories, June–August 2026. Campaign totals: 75,589 people reached, 218,101 impressions, 2,049 interactions.
J Jordan Boutique
The boutique's August story was built around Celebration week instead of a sale banner. It ran as a paid Facebook and Instagram campaign in Shelbyville, following a first story in July 2026.
J Jordan Boutique: Style meets the Celebration
“J Jordan Boutique makes it easy to step out in confidence, empowering every guest to celebrate the week in true Southern style.”
Results for the paid campaign “J Jordan Boutique — Aug 2026.” Interactions include 48 reactions, five comments and five shares.
Stan McNabb CDJR
Three boosted stories carry the dealership into Tullahoma through its people and its Chevy, not a price tag. Each month adds another story to the campaign and another report on what it did.
Stan McNabb Automotive: Fetch big Fall savings this month
“I’ve had plenty of extra energy to dedicate to my official duties as Chief Morale Officer at Stan McNabb Buick GMC and Stan McNabb CDJR.”
Average per story across three boosted Good News stories, June–August 2026. Three-month totals: 152,664 reach, 451,797 impressions, 1,595 interactions.
