IT’S A typical Saturday morning at Tractor Supply Company in Forest. With each swish of the automatic sliding doors, carts piled high with feed and supplies roll out while others stride purposefully in to grab the day’s necessities before tackling the day’s list of chores. Although focused on their mission, one more stop in the parking lot brings home wholesome goodness to feed and fuel them, enabling them to be their best for their families and farms.

A banner with the familiar clover and livestock logo hangs on the red and white vendor truck. The Clover Hill Mobile Farmers Market is back, loaded with a variety of locally sourced items, including its own Clover Hill Angus and other fresh products. Mary Kelly Sink is under the market’s canopy, catching up with regular customers and connecting with new ones, sharing cooking tips and stories behind the items offered. 

But there’s a lot more at work than meets the eye. 

“There’s more to farming than raising fruit, vegetables, and cattle. At the heart of farming are the connections and differences we make with the land and our community,” Sink shared. 

A DIFFERENT TIME 

Not so long ago, a weekly run to the neighborhood chain grocery store satisfied consumers. There were few doubts that the meat and produce provided the proper nutrition and best health choices. But with the COVID-19 pandemic came a shift in our thinking. Fewer resources and a new way of life opened the door to a greater understanding and desire for transparency in our food sources. 

Sink agreed, “We have seen a shift in people wanting to know where their food comes from. COVID was a turning point for the small farmer. There were limited resources, and neighbors began relying on neighbors more. There have always been those who supported small farmers, and COVID put even more eyes on the benefits of supporting the local community. Additionally, documentaries and social media have significantly raised awareness about the importance of sustainable and ethical food sourcing.” 

MAKING A DIFFERENCE IN THE LAND 

Sustainability practices are foundational to delivering the quality consumers seek. At Clover Hill Angus, caring for the cattle by caring for the land and the environment naturally results in caring for the community. 

“Our cattle are not just well cared for, but our farming practices also benefit the environment and the community,” said Sink. “Our focus on rotational grazing techniques ensures the health and well-being of our cattle while also promoting soil health and biodiversity. This method allows pastures to recover, reducing soil erosion and improving water retention, contributing to a healthier ecosystem for all.” 

Added proteins and minerals from grain further balance steers raised in open pastures where they forage naturally. According to Sink, this diet results in “the marbleization of a finished product, ensuring a delicious and nutritious end product.” 

“By operating sustainably, we can provide delicious, nutritious food that supports a healthier ecosystem and future for everyone.” 

MAKING A DIFFERENCE IN THE COMMUNITY

The Sink family further supports local farmers and growers by providing a storefront for their items through Clover Hill Farms. While Clover Hill specializes in steer, it partners with other local farmers to provide chicken, pork, and produce. In addition, it offers jams and preserves, barbecue sauces, spices, and other items to connect consumers with local producers. 

“Not everyone wants to or is able to do the marketing. That’s why it’s branded under us. It takes a great deal to do what we do with Clover Hill, and by working with others, we can each specialize and bring the best quality to our neighbors,” Sink explained. 

They also bring the best quality to their neighbors with the Clover Hill Mobile Farmers Market. With a mission of bringing the farm-to-fork experience directly to communities, making it easier for everyone to access nutritious, locally sourced food, they hit the mark and surpass it with the extras they provide. 

Sink said, “During our market sales, we not only share tips on how to prepare delicious meals with our fresh products, we also foster a strong sense of community. We believe that this connection between people and farm-fresh foods not only promotes healthier eating habits but also strengthens community. We strive to create a sense of joy and discovery by bringing farm products and wholesome goodness to our neighbors. We’re neighbors serving neighbors.” 

It’s a reciprocal relationship. Consumers return the support through their purchases and by continuing the conversation around locally sourced products. 

“Community initiatives, such as local farmers markets, farm-to-table events, and the growth of agritourism also foster a closer connection between consumers and farmers. Increasing further awareness about the farm-to-fork movement happens with neighbors supporting the small farmer. Like their social media pages — share their website or business cards with friends. It’s the little things that matter,” said Sink. 

The Sink family’s commitment to sustainable practices and community engagement goes beyond simply selling products. They’re helping reshape the agricultural landscape in their corner of Virginia. Through their mobile market and partnerships, they’re not just adapting to changing consumer preferences but actively shaping a more sustainable and connected future for local agriculture. GN