A CAMERA’S VIEWFINDER in the hands of a shy, awkward 14-year-old became the portal to a successful professional photography career for Shelbyville’s Nelson Holliman. What began as another way to experience nature combines with portrait photography to preserve memories for all occasions.
With setting and location at the heart of his creativity, Holliman keeps an eye out for the next great backdrop.
“I will see random locations that I think would make for a good site, whether it’s the light or the background, and I like to pick locations that are not as overused and more unique. But even if I shoot in an overused location, I find other places in that area that look different or that someone might not think is beautiful. I’m always looking out the window when I’m driving. And if I’m on a walk, I’m constantly looking at different little spots,” Holliman said.
Anywhere beautiful, especially in nature, is Holliman’s favorite location. Water, trees, and grass stir his creativity as profoundly as when he walked the fields with his first camera. As uncomfortable as he was initially to add people to his shots, he now makes sure those on the other side of his camera are comfortable and come away with the best possible experience.
“I’m a very inclusive person that welcomes everyone, no matter what,” Holliman said. “I think everyone deserves to feel beautiful and [be] seen, and I hope that comes through my work. That’s why I do what I do; I just want to make people feel beautiful in their own skin.”
Senior photos are at the top of his favorites list.
He said, “Shooting senior photos is one of my favorites because I can relate to them and connect with them in a certain way because that was me not that long ago. I think it’s just such a fun and exciting time in your life. It’s fun to work with seniors. For some, it’s their first time doing professional photos, and it’s always a good time.”
He’s not kidding when he says it wasn’t long ago that he was the senior. It was 2015 when he received his first camera, and Holliman graduated from Cascade High School in 2019. Except for one early nine-to-five job, Holliman has been his own boss from day one.
“I’m honestly very proud of myself. I feel accomplished, even though there’s [a lot] more to go,” he said.
Holliman’s photography has a New York fashion quality that could easily transcend small-town boundaries. He’s happy at home in this season of life but doesn’t rule out a change down the road. With an ultimate goal of photographing the cover of Vogue, each shot takes him closer to his dream.
“I love the idea of a small town, the people, and everybody knowing each other. But I eventually want to move somewhere and expand my name and business,” he said. “I have built such a good clientele, friends, and [relationships with] other creators along the way, and I’m not ready to give that up yet.” GN
