SHOP LOCAL” is something we’ve seen and heard a million times. Sure, we know that it helps our communities, but how so? What difference does it really make?
According to a study of retail economics by Civic Economics, when you support local businesses, almost 70% of the money you spend stays in your community. The taxes spent on the products can go directly to local government to better our communities. And lastly, it contributes to generating local jobs for others.
Imagine the feeling of being a business owner. You worked hard to have your own brick-and- mortar store. You’re able to purchase a large sign to put above the door. You spend long hours, way more than 40 a week, to make sure the items you’re selling are the best for the customer, while also pricing them at a fair price. Every time you hear the bell above the door ding, your heart jumps a little.
That ding of the doorbell is more than a tiny adrenaline booster. It feels like a smile from a friend.
It feels like a gift of appreciation. It feels like your hard work just might pay off.
Every ringing doorbell can make a difference. Every time you step foot in a local business, you make someone’s day.
This month, I encourage you to shop local. It truly does make a difference, and it means more than you’ll ever know.