YOU’VE DREAMED of owning a home for years and promise yourself each rent payment will soon be your last. Perhaps your family has outgrown your current home, or you no longer need the extra space, but the thought of moving overwhelms you. In any case, scrolling through homes for sale steals the joy and kills the thrill of the hunt for the house of your dreams.
But it doesn’t have to be that way. Since 2010, the professionals at Heritage Realty Group have been actively connecting buyers and sellers, accompanying them on their journey to fulfill their dreams of homeownership or property sales.
Melissa Sterling, principal broker/ owner, says the group recognizes the milestones represented by the transactions they handle.
“Buying a home is a moment that transcends any other typical transaction. We understand that these events only happen a few times in a person’s life. We always make sure that we treat the buying and selling of a property as the monumental moment that it is. Our mission is to become our hometown’s premier real estate agency and help as many of our neighbors achieve this dream as possible,” she explained.
Recently, Heritage Realty Group took a significant stride forward by affiliating with Better Homes and Gardens Real Estate (BHGRE), a move rooted in its commitment to providing unparalleled service. The agency is now known as Better Homes and Gardens Real Estate Heritage Group.
Jordan Cooper, one of the owners, highlights the common focus of the two entities.
He said, “We strive to always provide personalized, professional service while continuously exceeding expectations. We’ve worked tirelessly to build a reputation for our responsive, communicative, and attentive work ethic, and the people we’ve met who represent BHGRE have reciprocated that every step of the way.”
Reed Emerson, another owner, agreed.
“As a company, we all have a strong commitment to honesty, integrity, and professionalism — values that are core to BHGRE as well,” said Emerson.
David Bradford, also an owner, underscores the importance of adaptability in an ever-evolving industry.
“In my 40 years of experience in real estate, the only constant has been change. We understand the importance of always keeping our company as up-to-the-minute as possible, and we owe it to our agents and clients to provide them with the latest tools and resources. Joining forces with a national brand such as BHGRE makes it much easier to fulfill that promise,” Bradford shared.
Yet, for BHGRE Heritage Group, success extends beyond transactions. From hosting free movie theater events and Breakfast with Santa to sponsoring the American Mule and Bluegrass Festival, the commitment to community service is evident. The group’s dedication to community service fosters goodwill and strengthens their bond with the local community.
“Real estate is all about family. It’s a collective journey where we can directly improve the lives of others while working towards the common goal of improving the communities where we live,” Jeff Hicks, an owner, said.
However, navigating the dynamic landscape of real estate has posed challenges.
Melissa Sterling acknowledges the evolving needs of agents and clients alike.
“The ever-changing needs of our agents and our clients is one of the reasons we aligned ourselves with BHGRE. It allows us the opportunity to offer our agents the tools and resources needed to reach an audience well beyond [the] local [one] to market property,” she added.
Looking ahead, BHGRE Heritage Group envisions a future of success stories for its agents and clients.
Sterling said, “We strive to be our hometown’s premier professional real estate brokerage, offering our clients the best representation possible in marketing and positioning their real estate goals.”
The foundation for the best representation lies in the owners’ unwavering commitment to their agents and customers.
“Our leadership and owners are a tight group that is 100% aligned in all of our goals,” Sterling said. “We have a culture that is strong on building our agents and ensuring they all feel 100% supported, and they have the leadership and mentorship needed to provide their clients with the highest level of representation possible.”
BHGRE Heritage Group remains committed to personalized service and community involvement in an industry often measured by transactions. It’s a shared vision redefining the real estate experience, building dreams, and strengthening communities, one home at a time. GN
