Opening a new retail store is about far more than filling display shelves with products. It’s about creating a place where people enjoy slowing down, discovering something unexpected, and feeling connected to their community. Caswell & Clay has officially opened its doors inside Merle Norman on the Square, bringing a fresh shopping experience to historic downtown Shelbyville.
The boutique’s unique name reflects two lifelong journeys of serving others. “Caswell” represents more than three decades of helping businesses grow through creative marketing and strategic thinking. Meanwhile, “Clay” honors co-owner Susan Huff’s family heritage and her own remarkable 30-year career serving students in Bedford County schools. Together, those experiences have shaped a business built on relationships, trust, and a genuine love for the community they call home.

Shoppers stepping inside will discover thoughtfully selected children’s clothing, women’s apparel, gifts, books, toys, seasonal collections, and everyday finds chosen for their quality, usefulness, and timeless appeal. Rather than filling shelves with more products, every item has earned its place, offering lasting value at practical prices for families throughout the community.
Beyond retail, the owners see Caswell & Clay as an investment in downtown Shelbyville and the people who make it special. By restoring a historic building and creating a welcoming place to gather, browse, and discover, they hope every visit feels a little more personal than shopping at a big-box store. It’s preserving local tradition while creating new stories for future generations.
Visit Caswell & Clay at 105 S. Side Square, Monday through Friday from 9:00–5:00 and Saturday from 9:00–4:00.
Contact Caswell & Clay
(931) 684-8728
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