Something special has happened at Merle Norman on the Square. After serving Bedford County for more than 40 years, the downtown Shelbyville studio has been completely remodeled. Bringing a fresh, modern look to a beauty brand built on something that never goes out of style: personal service.
In fact, the new studio design has been selected as a flagship store design for Merle Norman. And it’s right here in downtown Shelbyville.
“We wanted to create a place where women could come in, feel comfortable, have some fun, and hopefully leave feeling a little more confident,” says owner Susan Huff. “The space is new, but that personal experience is still what Merle Norman is all about.”
At the heart of that experience is one of the things that has always made Merle Norman different: try it before you buy it. Instead of guessing at a shade online or buying something from a shelf and hoping it works, customers can sit down with a Beauty Consultant, receive a free color match, talk about their skincare or beauty routine, and actually try products before deciding what’s right for them. No guessing. No pressure. Just personal help finding what works for you. It’s the Merle Norman difference.
The studio offers a complete selection of Merle Norman cosmetics and skincare, including new seasonal colors and products, longtime favorites, and skincare for a variety of needs. And with fall arriving, it’s a perfect time to stop in, try a new shade, or simply see what’s new. But Huff says the goal is bigger than selling makeup.
“We believe feeling confident can be empowering—and it can be fun,” she says. “Sometimes a new lipstick is just a lipstick. And sometimes it gives you that little extra boost when you walk out the door.”
Merle Norman on the Square shares its beautifully renovated historic building with Caswell & Clay, creating a downtown destination for beauty, clothing, gifts, and more. A fresh new space. A flagship design. Personal service. And the freedom to try it before you buy it. All from a brand that has been serving generations of women, and a local studio that has been part of Shelbyville for more than four decades.
Come see what’s new. Try something different. And experience the Merle Norman difference, right here on the Square in downtown Shelbyville.
Contact Merle Norman on the Square
(931) 684-8728
This story is sponsored content.
